solve it

Go through these questions and answer them by checking the box if true. Do not ponder on your answer but go for the immediate response.

Please note this is a generic aid to help you better understand if you are likely to need help from a Marketing Consultant but you should not base any decisions on these answers alone.

Consider each statement below for no more than two to three seconds. Place a check in the box if the statement is true for your organisation.

Our year on year sales are increasing.
We are converting more than 50% of our enquiries.
We have a marketing strategy written down that everyone adheres to.
Our sales process maps our marketing strategy.
We consistently use a standard sales methodology to execute our sales process.
We track key metrics to improve sales effectiveness.
We have clearly defined target markets and customers.
Our sales pipeline if all were converted would more than double our turnover.
We hold frequent board meetings.
Our marketing and sales support functions are aligned.
Our sales managers coach salespeople early in the sales cycle.
All employees feel part of one united team.
Cleary defined targets and objectives are defined for all staff.
Its a fun place to work.
People frequently stay in the office after official hours.
We have a recognised brand name or logo.
Our brand value is highly rated.
We plan for more than a 12 month period.

If you have checked the majority of the boxes, then your sales and probably your business should be in pretty good shape.
To improve effectiveness, focus only on the specific issues that you can identify by the boxes that you did not check. If you checked only a few boxes, then your sales effectiveness (and your business) may need significant improvement and it would be a good idea to contact a Marketing Consultant now.

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