By using our insight and marketing techniques your company can be clearly analysed so that your current standing in a variety of areas can be better evaluted. Such considerations as:

the market place you trade in and how you are viewed within it
your competitiveness in your market
the top three reasons why people like your business
whether the management decisons taken are keeping pace with the market place
your pricing strategy
your business processes, for example lead generation, the quality of your proposals and the techniques applied, handover from sales to operations and so on.
New routes to market and technology opportunities

A useful starting point is to consider a business health check where agreed functions are analysed and a brief report highlights the actions required.

It is by working with us and using the expertise available that questions like those above can be used to formulate a Business Strategy that provides a clear direction for everyone to understand and follow.

Change Management

This is a structured approach to shifting/transitioning individuals, teams, and organisations from a current state to a desired future state. It is an organisational process aimed at empowering employees to accept and embrace changes in their current business environment. If you need general help in this area and in particular within the board room, marketing, sales or business development areas then get in touch.

Management Advice

If you chair board meetings, area or functional meetings and feel that they are not as powerful or productive as you would like get in touch. We have been fortunate enough to have interacted with some of the most respected business corporations in the world through to other multi nationals where their management disciplines are very advanced.

Digital Marketing

Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach your customers. This includes Television, Radio, Internet, mobile, social media marketing and any other form of digital media.

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms, display / banner ads.

Marketing Strategy

Marketing strategy is a process that can allow an organisation to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. We cannot over emphasise how important it is to have a thought out strategy in place as it is the bedrock, the foundations affecting everything that the organisation does. Get it right and success will be so much easier to achieve, get it wrong and you may be out of business.

Sales Techniques

However you sell your products or services, the way you approach the market place, the picture you paint, the words or graphics you use, your body language, the type of individuals attitudes and professional standing all affect the ability of your company to sell. So many sales people wonder why they are not winning more and Sales Techniques coupled to Marketing tactics can make a huge difference. From large corporate sales teams to individual sales people we can help you deliver.

Hands on Help

One of the great advantages of choosing to work with 1on1 Sales and Marketing is that we not only provide you with an appropriate strategy but also get involved (if asked) to help you deliver the tactics to succeed. These can be varied in nature but some that may be of interest are:

attend sales meetings for you or with your sales personnel
develop web sites, e-commerce or digital marketing in general
manage board, area or sales meetings or facilitate these
find new supply lines
find new routes to market
investigate and pinpoint specific new types of customers
lead generation
offer advice on ongoing activities
evaluate brand identiy and create a new one
obtain primary or secondary market data

Free 2 hour meeting

If it is possible to meet within 1 hours journey by car from Wokingham Berkshire we offer a free informal meeting of up to 2 hours where we will listen to your needs and offer help to meet your requirements. If you wish to meet further away say at your premises we will try and accommodate this wherever you are located but may ask for a small travel mileage allowance. By meeting in this way we can give you a glimpse of the type of activity that we can provide which will be in tune with meeting your goals and objectives. You have nothing to lose and everything to gain so why not email us now.

Results Based

In past times there were Consultants that could write a report and charge a fee no matter how much or little the report affected the bottom line. This still of course is valuable in certain cases but today Managing Directors are generally looking for specific problems, threats or opportunities to be focussed on and dealt with. This is why 1on1 Sales and Marketing provide both strategy and tactics which is aimed at providing specific results which can be measured and from which Managing Directors can report results to their board. This approach is not usually offered by providers but it shows the confidence and experience perhaps uniquely offered by 1on1 Sales and Marketing.

Established 1991

1on1 Sales and Marketing started in 1991 following the founders wide experience in the boards rooms of many organisations. During these meetings it became apparant that many companies did not understand the true meaning of what it is to be marketing led and many of the agenda items should have been sorted and dealt with earlier if only the strategy and tactics had been properly aligned. Since 1991 various assignments have been undertaken providing a strong and solid foundation within all sizes of company to help take them forward.